Metropolitan Transit Authority of Harris County

METRO is taking on the largest rail construction program in US history. They’re building five new rail lines in the impossibly short span of five years, an accomplishment that would require decades for most cities to complete. In 2008, Parsons Transportation Group, the company managing the $2 billion construction program, hired us to develop a strategy for keeping the public informed and engaged during construction, and to position the project for success. Sound research and solid strategic thinking led to strong, creative executions in an integrated campaign that spans program branding, a program website, multimedia presentations, signage and targeted print collateral, and outdoor, print, television and radio advertising, all in English and Spanish. We’re currently working with Parsons to make sure every aspect of the campaign is effectively implemented.