Harris County Toll Road Authority

Since 2007, we’ve worked with HCTRA to develop a communications program that positions the agency as a leader in addressing our region’s mobility issues and highlighting its track record as a well-run and self-supporting organization. We recently helped introduce to Houston drivers the Katy Freeway Managed Lanes, the first roadway of its kind in Texas, with a coordinated campaign that includes a project website, public relations, direct mail, print collateral, and radio, television and online advertising, all in English and Spanish. More than 65,000 people visited the website in its first few days, and the online advertising achieved a click rate better than twice the national average. More importantly, we virtually eliminated negativity around a project many expected to be controversial and helped pave the way for new commuting options for our region's drivers.